Collaborate to Elevate: Transform Your Business with Partnerships and Programming
Workshop Description:
In today’s competitive business landscape, growth isn’t just about working harder—it’s about working smarter. Collaborate to Elevate is a virtual workshop designed to help business owners, operators, and decision-makers unlock new revenue streams and elevate their brands through strategic partnerships and programming. Led by Jason C. Bass, an industry leader in culture-driven luxury experiences, this 2-hour (virtual) workshop will give you the practical tools and insights to transform your business.
Learn how to create programs that captivate your audience, build partnerships that amplify your brand, and maximize your earning potential—all while creating authentic, meaningful experiences for your customers.
Whether you’re an established brand looking to scale or a budding entrepreneur, this workshop will equip you with the strategies you need to thrive. Get ready to boost revenue, build a loyal customer base, and stand out from the competition.
About the Instructor
Jason C. Bass is a trailblazer in the hospitality and luxury lifestyle industries, serving as the Director of Culture and Programming at Thompson Atlanta-Buckhead and Thompson Dallas. Jason’s innovative approach to programming and partnerships has earned him recognition in top publications like Black Enterprise, Travel Noire, Travel + Leisure, and The Washington Post. With years of experience building iconic brands through cultural programming and partnerships, Jason brings a wealth of knowledge to help you do the same for your business.
Who Should Attend?
This workshop is designed for business owners, managers, operators, and decision-makers who are eager to drive revenue, strengthen their brand, and create lasting relationships with customers. Whether you run a product or service-based business, if you’re ready to transform your brand through strategic partnerships and innovative programming, this workshop is for you.
What You Will Learn
By the end of this workshop, you will be able to:
Maximize your business’s earning potential through targeted programming.
Identify and secure valuable partnerships to expand your brand’s reach.
Build engaging experiences that capture warm leads and convert them into loyal customers.
Develop a roadmap for long-term growth using programming as a key revenue driver.
Measure the success of your efforts with clear KPIs and metrics to ensure sustainable growth.
Workshop Outline
Understanding Programming
Leveraging Partnerships for Growth
Maximizing Earning Potential Through Experiences
Measuring Success: KPIs and Metrics
Building Community & Capturing Warm Leads
Risk Management and Budgeting
Creating a Long-Term Strategy